Journal of Engineering Technology and Sciences

Business recovery and profitability revival are crucial aspects for companies facing financial distress or declining market performance. This paper explores strategic approaches, operational restructuring, and financial measures that organizations can implement to restore profitability. Emphasis is given to analyzing consumer behavior, leveraging analytics for decision-making, and optimizing internal processes. By studying best practices and case studies, the paper provides a roadmap for sustainable growth and financial resilience.

Keywords : Business recovery, profitability revival, Profit Maximizing, Strategical analysis, Cost minimizing, financial recovery

Author : Dr. Md. Mazharunnisa¹, Jyothsna M.², K. Surya Venkata Durga Vinay Reddy³, A. Guna Sai?, A. Vishal?, and M. Mohan Durga Swaroop?

Title : A STUDY ON BUSINESS RECOVERY AND PROFITABILITY REVIVAL

Volume/Issue : 2025;02(09)

Page No : 01-04

With increasing focus on clean mobility and rapid growth of electric vehicle (EV) adoption in India, marketing strategies play a critical role in shaping consumer decisions. This research examines how social media marketing (SMM) influences the buying behaviour of Indian consumers in the EV segment. Drawing on a survey of Indian social-media-active potential EV buyers and supported by extant literature, the study explores how SMM elements (such as influencer endorsements, user-generated content, peer reviews, targeted ads) impact brand awareness, attitude toward EVs, purchase intention and actual buying behaviour.The findings indicate that SMM significantly influences attitudes and purchase intention toward EVs, with peer reviews, social proof and interactive content being key drivers. Moderating factors such as trust in EV technology, range anxiety and eco-consciousness are also identified. The study offers implications for EV manufacturers and marketers in India.

Keywords : social media marketing, electric vehicles, consumer buying behaviour, India, purchase intention, influencer marketing, social proof.

Author : Dr. Y. Venkata Ramana¹, Jallu Sai Balaji², Paidipati Abhishikth Raj³, Amara Akhil?, and Penumatsa Jagannadha Sriyuth Varma?

Title : The Influence of Social Media Marketing on Consumer Buying Behaviour of Electric Vehicles in India

Volume/Issue : 2025;02(09)

Page No : 05-08

This work presents the performance of a Dual-band patch antenna with C-shaped slot for biomedical applications. The antenna works at 2.1 GHz and 2.4 GHz. A substrate material which is "FR-4(lossy) with a relative dielectric constant, ?r of 4.3, loss tangent, tan ? of 0.025 and thickness, hs of 1.524 mm has been proposed. The size of the antenna is 130 x 80 mm². The slots in the rectangular radiating patch were introduced to produce the resonant frequencies of 2.1GHz and 2.4GHz. The simulations of the microstrip patch antenna shows the reflection coefficient, S11 of -12.2dB and -41.22 dB at 2.1 GHz and 2.4 GHz respectively. The proposed antenna shows a peak gain of 0.62 dB at 2.4 GHz. The results were obtained using CST studio.

Keywords : Microstrip patch Antenna, slotted patch, Wide band.

Author : K Sridevi, Dr. D. Akhila John

Title : Study and Design of C-Shaped Slotted Patch Antenna

Volume/Issue : 2025;02(09)

Page No : 09-15